Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
December 1, 2021
Bojangles is launching its first batch of NFTs individually crafted by seven North Carolina artists with a nod to Bojangles’ beloved Chicken Supremes.
“Our Chicken Supremes are so delicious they deserve to be made into collectible art, and what’s more fitting to celebrate their greatness than to dive into the NFT space while supporting local artists,” says Jackie Woodward, chief brand and marketing officer, Bojangles. “We’re hoping this partnership inspires our Supremes fans and celebrates the tasty spot where great food and art collide.”
"We are very excited to partner with Bojangles and the North Carolina local artist community to develop and create this unique collaboration for their Chicken Supremes fans," says Avery Akkineni, president, VaynerNFT. "Our main objective with this partnership is ultimately to bring value to the Bojangles community as the brand makes its first strategic foray into the Metaverse."
Bojangles will auction off the seven 1:1 NFTs through Dec. 3. All proceeds from the sale will go directly to the local artists and royalties will go to them in perpetuity. The highest bidders will win not only the rights to the digital art tokens, but also free Chicken Supremes for a year.
Additionally, the brand will sell 200 NFTs reflecting a collaboration from the seven artists for $25 each. Purchasers will receive their digital copies and be entered to win free Chicken Supremes for a year.
The seven North Carolina-based artists, many of whom are making an NFT for the first time, include:
Joey Allen – self-taught graffiti artist
Ryan Allen – photographer
Josh Henderson – illustrator, painter, animator
Rakia Jackson – painter, digital artist
Rebecca Lipps – muralist, projection installation, community artist
Jackie Wilson – graphic designer
Mike Wirth – muralist, illustrator, AR designer
More information on how to bid on the Supremes NFTs, as well as bios on the Carolina artists and frequently asked questions about NFTs can be found at Bojangles.com/chickenverse.
Read more about:NFT
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like