Bambino Media is on board to bring the brand into a variety of media platforms and consumer products.

EUROPE–Bambino Media, a U.K. based media company, has secured the rights to bring Boaty McBoatface to a variety of media platforms and consumer products.

With its new rights in place, Bambino Media has developed a full cast of Boaty McBoatface characters and content aimed at the global market for film, television, publishing, digital and beyond.

 “We’re seeking to engage with strategic partners across key channels including film, television, publishing, digital and consumer products,” says David Brown, Bambino Media. “Our aim is work with partners to breathe life into the characters because we believe that Boaty McBoatface deserves to live on”.

Bambino Media will reveal key strategic partners for the brand over the next few months.