Boat Rocker, an independent, integrated global entertainment company, has announced a range of new deals for its “Dino Ranch” franchise across the Americas. The seven new licensees will extend the number of categories and products available for the brand.
Kids in the U.S., Canada and Latin America will soon be able to engage with a multitude of new products including jigsaw puzzles, games, hand puppets, party goods, wheeled goods and protective gear, youth electronics, sound books and apparel. Launches include:
The Canadian Group (TCG) range of jigsaw puzzles, hand puppets, Magnetick Creations and their Mega Mat line of licensed play mats
Treasures Gifted new line of party goods including decorations, paper products, balloons and baked good accessories
Hybrid range of T-shirts for infants and toddlers exclusively at Kohl’s stores
Toy Factory range of amusement plush in the fall
Little Kids line of bubbles and novelty outdoor toys for the U.S. next spring
“’Dino Ranch’ continues to engage children around the world who are enraptured by the show’s perfect blend of cowboys and dinosaurs,” says Denise Gomez, director, licensing, the Americas, Boat Rocker. “We are delighted to add these significant new partners to our growing list of licensees.”
Related:Boat Rocker Extends Reach with New ‘Dino Ranch’ Deals for EMEA and Australia
The new licensees bring the total global partners to 55. In addition, “Dino Ranch Live,” a new live stage show visiting 60 North American cities starting next month, was recently announced.