Boat Rocker Extends Reach with New ‘Dino Ranch’ Deals for EMEA and Australia
Multiple new partners confirmed across diverse categories to further broaden global footprint of hit preschool series.
January 18, 2023
Boat Rocker has announced a range of new deals for its “Dino Ranch” franchise. The new licensees have been secured by licensing agents including Super RTL, Plus License and Haven, expanding the number of categories and products available across EMEA and ANZ for the brand.
“We’re thrilled that ‘Dino Ranch’s’ perfect blend of cowboys and dinosaurs is proving globally popular, and that we can provide fans around the world with further opportunities to engage with their favorite show through these new deals,” says Kate Schlomann, executive vice president, brand management and content marketing, Boat Rocker. “We’re delighted to welcome our new partners to our rapidly growing list of licensees.”
New products include stuffed toys for amusement parks and attractions (EMEA, Australia), apparel and home textile (Nordics, Germany) publishing (Nordics, Poland) and lunch ware (Germany).
Plush supplier, PMS, will be launching a range of amusement plush products in EMEA this year, while Hunter will launch carnival show bags in Australia.
In the Nordics, there will be an apparel and home textile line from Danish licensed home textile and apparel supplier, Skybrands, and immersive stories from publisher, Egmont.
“Dino Ranch” fans in Germany will be able to wear branded apparel from Tex-Ass and sleep in bedding from Klaus Herding.
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