Canadian TV series builds brand through apparel, accessories and new retail location.

Boat Rocker Brands, the global marketing and merchandising arm of Boat Rocker Media, has partnered with several new licensees to expand “The Next Step” TV series in Canada.

“The Next Step” follows a group of dancers who attend The Next Step Dance Studio and must put their problems behind them in order to compete at the highest level of dance competitions.

First, Boat Rocker Brands has tapped Limelight Dancewear to create a line of dancewear based on the series, including A Troupe tracksuits, which will be featured in the fourth season of the show. Limelight Dancewear’s new line will be available exclusively through Shop.ca in Canada.

The company has also partnered with Duplium Corp and Stream Commerce, through the show’s Canadian agent Segal Licensing, to open a The Zero Percent Club store in Canada. The new store will sell Zero Percent Club bracelets (featured in the show) and will also add a variety of new products in the coming months.

The Zero Percent Club is an organization within “The Next Step” that aims to encourage dialogue about stress, fear, anxiety and other related issues that many tweens and teens experience today.

Additionally, “The Next Step: Wild Rhythm Tour” live show has added additional dates in U.K. for October and will now include shows in Manchester, London, Birmingham, Brighton and Portsmouth. The show also announced new dates in Ireland, Australia and New Zealand, with more dates to be added in the future. The show, now in its second year, has already performed sold out shows in the U.K. and Canada.

“Boat Rocker Brands is dedicated to delivering an immersive fan experience for ‘The Next Step,’ building on the tremendous success of the television series,” says John Young, chief executive officer, Boat Rocker Media. “Our team knows the audience and reaches them through strategic partnerships across all categories–merchandise and retail, digital products and across platforms including our live tour–giving multiple engagement opportunities.”