The new appointments underline the continued growth and success of Boat Rocker in global franchise management and further strengthen the company as it expands its key brands into new territories.
Minor will be taking the lead for franchise management, brand marketing and retail marketing, while Cadet will lead licensing sales strategy. This includes the hit animated preschool series “Dino Ranch,” which is seeing widespread global expansion just a year on from launch. “Dino Ranch” toys launched in the U.S. and Australia late last year with a planned rollout across the U.K. and Europe this summer. Cadet will be working on securing additional partners across all key categories for franchise growth in 2023.
Minor joins Boat Rocker from Wildbrain, where he was responsible for the relaunch of the Strawberry Shortcake franchise, the “Roblox” game and consumer products partnerships including toys from Moose Toys. He also led the push for “Teletubbies,” with new music videos and a partnership around NYC Pride this year. Prior to Wildbrain, Minor was at SpinMaster, Mattel/Hit Entertainment and Hasbro, where he managed brand franchises and played a key role in toy development. He will be based at Boat Rocker’s New York office and will report directly to Schlomann.
Cadet has experience across toy and consumer products, having held senior licensing and marketing positions with several companies including Disney, Cartoon Network, Rovio and Tomy. Her most recent role was as head of marketing at Flair U.K., where she led the marketing department for a portfolio of more than 30 toy brands. Cadet will be based at Boat Rocker’s London office and report to Nicola Herrmann, who was recently promoted to vice president, brand management and licensing.
In another appointment to the London team, Dwayne Clarke has joined as brand manager for the U.K., Australia and EMEA, reporting to Herrmann. He joins from Lime Pictures, where he was brand partnership manager, and has more than 10 years of experience in the media industry, which includes brand management roles at BBC and ITV.
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