B&N to Host BATB Activation

Barnes & Noble, in partnership with Disney, will celebrate the live-action adaptation of Beauty and the Beast with a host of activations throughout the U.S. on April 1.

The day-long event will feature activities for children, including a reading of Cynthia Rylant’s Beauty and the Beast picture book, a sing-along to the film soundtrack, themed activities and giveaways and more. The event will also highlight a raft of merchandise, including books, toys, play sets, dolls and more.

Disney’s Beauty and the Beast is now in theaters.

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