The new company opens its doors with the launch of its first original IP, Yummiloo, a brand designed to give kids healthy yet fun food education. The brand will debut with the app “Yummiloo Rainbow Power,” which launches March 20, created in collaboration with Night and Day Studios. Featuring the Yum Yums, a band of creatures that live in a world made entirely of food, the app’s story-based games help kids discover the basics of food identification and nutrition.
Yummiloo is just the first of many new brands the media company is planning, all of which is aimed at creating quality content for a generation that is growing up as native users of devices like tablets and smartphones.
“As platforms and distribution channels evolve and technology becomes increasingly more sophisticated
The company’s goal is to produce entertaining content for preschoolers across multiple platforms, with a focus on digital games, interactive shows, apps and e-books, as well as traditional narrative animation, print books and other consumer products.
Future content will include The Adventures of Ash & Ollie, a series of fun adventures that reinforce lifestyle habits; The App Police, a buddy comedy featuring two bumbling policemen that takes place inside the world of tablet devices; and Edison the Invention Detective, the humorous adventures of Edison, a girl inventor who loves to solve mysteries.
“As a children’s content creator, I am committed to creating characters and telling stories that truly connect with children, content that inspires them to look at the world in a new way once they turn off the devices,” says Johnson. “As a mom, I am always searching for quality content that is also a parent's ally, where I know my child is actually engaged and even getting some added value."
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