Bloomingdale’s to Feature Imagine Dragons, Migos Merch

NORTH AMERICA–Universal Music Group has tapped Bloomingdale’s to unveil a number of pop-up shops and window displays to showcase exclusive merchandise from Imagine Dragons and Migos as part of its Music is Universal campaign.

April 6, 2018

Bloomingdale’s to Feature Imagine Dragons, Migos Merch

Universal Music and Bravado will also launch the Music is Universal Tour Bus later this month.

Bravado, Universal’s merchandise and brand management company, brokered the deal.

The Music is Universal retail experience will kick off with store window displays, which will offer consumers a first-look at the new merchandise, and will include pop-up shops with t-shirts, bomber jackets, New Era snapbacks and more.

"Throughout popular culture, music has been a driving force–influencing fashion and art around the world,” says Mat Vlasic, chief executive officer, Bravado. “We're thrilled to be able to bring our artists to Bloomingdale's, an institution that houses some of the world's greatest fashion icons, to celebrate music and fashion during this special time of the year.”

The Music is Universal retail experience is now available at Bloomingdale’s 59th Street flagship

store. The pop-up will also open additional locations in retailer’s SoHo and Beverly Center locations. Additionally, fans will be able to access exclusive items on the Music is Universal Tour Bus, which will launch later this month.

"This partnership is especially exciting to me. Using a multi-faceted approach with exclusive product, in-store experiences and surprise activations along the way we've created a one of a kind campaign celebrating the universal appeal of music. Given all that is happening with the music industry in New York this month it's important to Bloomingdale's to be part of this cultural moment," says Kevin Harter, group vice president, integrated marketing, Bloomingdale's. "This campaign marks the first in a larger strategy our newly created integrated marketing team will focus on to drive store traffic and offer continual excitement through in store activations and newness."