BLE: Universal Plans 'Voltron Legendary Defender' U.K. Rollout

EUROPE–Universal Brand Development has unveiled the first details of its U.K. consumer products program for the animated series “DreamWorks Voltron Legendary Defender.”

April 6, 2018

BLE: Universal Plans 'Voltron Legendary Defender' U.K. Rollout

Playmates will kick off the series’ U.K. licensing program, with publishing, home, apparel and more to follow.

Kicking off the program is global master toy partner Playmates, which has tapped Flair to handle the U.K. product distribution beginning in April 2018. The upcoming range will consist of several die-cast figures that can be collected and combined to form a 16-inch Voltron. Role play toys will also be available.

Following the toy launch, the series’ consumer products program will be further expanded into categories including publishing, home entertainment, apparel, home, party and fast moving consumer goods.

“‘DreamWorks Voltron Legendary Defender’ represents an exciting licensing opportunity at Brand Licensing Europe this year,” says Hannah Mungo, country director, U.K. and Ireland, Universal Brand Development. “It’s a fantastic new boys’ brand with a strong broadcast platform, a robust toy line in place and an enthusiastic

and growing fan base. It is definitely the right time to build the licensing program, and we are confident that licensees and retailers will embrace its strong potential.”