TLC, Rocket Licensing, Tycoon and more on board to support the emoticon-inspired movie.
Sony Pictures Consumer Products has tapped 12 licensing agents across multiple territories to create a worldwide consumer products program for its upcoming film Emojiemovie: Express Yourself.
The new licensing program will target children, ages 6-10, with a secondary audience of teens and young women. Key product categories include toys, apparel and accessories, publishing, homewares, arts and crafts, back-to-school, giftware and novelty.
Agents that have signed on for the program include:
- 20too Licensing in the Middle East;
- Biplano in France, Italy, Spain and Portugal;
- Bradford Licensing in India;
- Click in China, South East Asia and South Korea;
- J&M Brands in Benelux;
- Katalyst in Canada;
- Lizenzwerft in Germany, Austria and Switzerland;
- Megalicense in Russia;
- Merchantwise in Australia and New Zealand;
- Rocket Licensing in the U.K. and Eire;
- TLC in Japan; and
- Tycoon in Latin America.
“We are committed to building support around our properties with more output than ever,” says Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures. “With Emojiemovie: Express Yourself being a top priority, it’s vital that we have an agent network of local experts that understands the cultural nuances of each territory. With their forensic knowledge of regional markets and solid retail relationships, together we can maximize the tremendous commercial potential of this incredible licensing opportunity.”
Emojimovie: Express Yourself is slated for release in August 2017 in theaters worldwide.