BLE: Rainbow Rocks with 'Maggie & Bianca'

EUROPE–The stars of “Maggie & Bianca” took to the Lifestyle Live Stage at Rainbow’s “Rocktail’ event yesterday during Brand Licensing Europe. 

April 6, 2018

BLE: Rainbow Rocks with 'Maggie & Bianca'

Panini, Ravensburger, Denver, Procos and more are on board to further expand the live action TV series.

EUROPE–The stars of “Maggie & Bianca” took to the Lifestyle Live Stage at Rainbow’s “Rocktail’ event yesterday during Brand Licensing Europe.

Now in season three, “Maggie & Bianca” currently broadcasts in Italy, Russia, Brazil, France, Germany, Greece, Poland and Benelux as well as on Netflix worldwide.

The show’s popularity has led to a licensing program, and multi-territory deals have been signed with Simba Dickie Group (master toys), Panini (sticker album and trading cards), Ravensburger (puzzles) Denver (bicycles), and Procos (partyware), as well as an international deal with Sony Music Entertainment.

Rainbow also announced a new collaboration with Santoro, acting as licensing representative for lifestyle brand Gorjuss across Italy, France and Turkey.

In France and Italy, Gorjuss has licensing in back to school, direct to retail and apparel. Rainbow is interested in taking Gorjuss across various categories, including toy, food and household goods.

Additionally, The Moodboards (the band from

the series) started a live tour this month, with dates in major Italian cities.

“We are so excited to represent a great lifestyle brand like Gorjuss, which so perfectly fits our portfolio and DNA as a company,” says Cristiana Buzzelli, senior vice president, licensing and acquisitions, Rainbow Group. “We are ready to bring Gorjuss into Italy, France and Turkey and work with the best licensing partners in our territories.” 

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