BLE: Nick Adds Customized Products
EUROPE–Merchmaker, a provider of officially licensed merchandise, has secured the licensing rights to the Nickelodeon & Viacom consumer products portfolio.
April 6, 2018
JoJo Siwa, “Paw Patrol,” “SpongeBob SquarePants” and more will be featured on The Entertainer’s Create Your Own online shop.
EUROPE–Merchmaker, a provider of officially licensed merchandise, has secured the licensing rights to the Nickelodeon & Viacom Consumer Products portfolio.
Through the agreement, Merchmaker will now have access to brands like JoJo Siwa, “Paw Patrol,” “Blaze and the Monster Machines,” “SpongeBob SquarePants” and “Teenage Mutant Ninja Turtles.”
"We're delighted to add Nickelodeon to our growing portfolio of brands,” says Charlotte Clisby, chief commercial officer, Evode Group, the company behind Merchmaker. “These high-profile and exciting properties allow us to offer the retailers we are partnering with an exciting and extensive range of personalized products that appeal to a wide audience.”
Merchmaker will distribute its Nickelodeon products in partnership with The Entertainer’s Create Your Own platform, where customers can customize and personalize their own officially licensed, branded merchandise online. All brands feature a large array of merchandise, including clothing, homeware and accessories.
“I am so pleased that Merchmaker are on board to provide on demand products for so many of our properties,” says Marianne James, vice president, commercial partnerships, consumer products and experiences, Nickelodeon U.K. & Ireland. “Merchmaker is an exciting company, able to take the personalization that consumers want and integrate that with our brands in an innovative way.”
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