The BBC/Netflix co-production will be fully supported with publishing and additional licensing categories.
EUROPE–ITV Studios Global Entertainment has appointed Pan Macmillan as the master strategic publishing partner for the upcoming mini-series “Watership Down.”
The upcoming publishing program will incorporate a variety of imagery and stills from the mini-series. Highlights from Pan Macmillan’s assortment will include a gift picture book story, which will feature artwork from the series, as well as a coloring book.
The publishing agreement covers all territories and languages, and Pan Macmillan will launch the publishing range in fall/winter 2018 to coincide with the program’s broadcast premiere.
“We are delighted to be working with the award-winning team at Pan Macmillan on the publishing program,” says Trudi Hayward, senior vice president, global head of merchandise, ITV Studios Global Entertainment. “Their passion for the project, attention to detail and understanding of their craft is shining through already, and we are excited to bring these media tie-in editions to a whole new generation of families.”
Alongside the publishing deal, additional licensed merchandise will begin to roll out for the series in fall/winter 2018, with deals currently underway and due to be announced in the coming weeks.
ITV Studios is also seeking further licensing opportunities for the new series across gift, stationery, homewares, conservation-themed promotions and gardening accessories.
The “Watership Down” mini-series is a BBC/Netflix co-production and will be based on Richard Adams’ classic 1972 fantasy novel, which follows the story of a small group of rabbits.