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April 6, 2018
EUROPE–Cartoon Network has revealed its first apparel licensees in the EMEA region for its popular animated program “We Bare Bears.”
BCI has signed on to launch a range of nightwear for both kids and adults in the U.K.
Meanwhile, Smyk is on board for kidswear, footwear and fashion accessories in Poland.
Both apparel lines are slated to launch in their respective regions in spring/summer 2018.
“Beyond the target audience of kids 6-12, ‘We Bare Bears’ has a strong teen and adult appeal too thanks to its relatable, social-media engaged characters, laugh-out-loud humor and smart storylines” says Johanne Broadfield, vice president, Cartoon Network Enterprises EMEA. “The show is really resonating across our TV, digital and social platforms and we’re seeing the growing momentum with fans translating into demand for product.”
“We Bare Bears” follows the adventures of three bear brothers–Grizzly, Panda and Ice–and their awkward attempts at finding place in modern-day civilized society, whether that be looking for food, making human friends or scheming to become internet famous.
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