Biplano to Rep ‘Danger Mouse’

FremantleMedia Kids & Family has appointed Biplano as the licensing agent for “Danger Mouse” in France, Benelux, Iberia and Italy.

April 6, 2018

European licensing agency is on board to support the classic and new animated series.

As part of the agreement, Biplano will take a two-tier approach to representing the series by seeking out apparel and gift partners for the classic series of “Danger Mouse,” as well as additional toys, games and publishing opportunities for the rebooted version of the show.

Biplano will also work alongside master toy partner Jazwares’ appointed toy distribution partners in each region, as well as seek commercial promotional partnerships for the rebooted series.

“We are very pleased to announce that Biplano will be coming on board to represent both classic and new ‘Danger Mouse’ in southern Europe,” says Tracy Griffiths, vice president, licensing and consumer products, EMEA and Australia, FremantleMedia. “The new series has delivered fantastic ratings from day one and has now been sold to more than 100 different territories so it’s great to see its reach start to

extend beyond the screen and into markets around the world. Running in tandem with that campaign is classic ‘Danger Mouse,’ which continues to appeal to a secondary audience of adults with its distinctive retro style.”