Bioworld Launches Anime Hub
Bioworld Merchandising is set to launch Animepls.com, a unique, curated anime experience.
Animepls.com is an e-commerce platform that will offer exclusive officially-licensed products from top anime studios directly to consumers.
To mark the platform's launch on July 3, Bioworld will partner with Anime Expo for 16 exclusive Anime Expo t-shirts to be sold at the booth and online at animepls.com. The apparel will feature never-before-released art from premier anime properties like “Dragon Ball Super,” “My Hero Academia,” “Tokyo Ghoul,” “Bananya” and “Attack on Titan” to name a few.
“Animepls.com will offer fans a complete online anime retail experience curated by our in-house team of anime experts, and our booth space will be an extension of that,” says Jason Mayes, director, marketing, Bioworld. “We are excited to partner with Anime Expo on this dynamic initiative.”
At Anime Expo, will offer attendees a fully interactive experience. Including first access to show-only exclusive products, cosplay backdrop photo opportunities, meet and greets with fan-favorite anime characters, free show-exclusive swag-bag, that will include one-time only merch, appearances by top influencers and bloggers, a fan lounge and more.
“Bioworld is known for this type of next-level fan engagement,” says Mayes. “Our strength lies in the fact that our team is deeply passionate about the properties we represent and translating those brand stories into product. We know exactly what fans want and how to give it to them”.
Following the Expo, Animepls.com will remain the premier anime apparel and accessories destination, supplying anime fans with an unmatched selection of officially licensed, curated collections from top Anime studios around the world.
“We are always looking for new and exciting ways to engage fans and make their favorite brands more accessible, and Animepls.com is exactly that,” Mayes concluded.