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Biggest Loser Adds Fitness Devices

Biggest Loser Adds Fitness Devices

Universal Partnerships & Licensing and Garmin International have teamed up to release The Biggest Loser-branded fitness devices.

Universal Partnerships & Licensing and Garmin International have teamed up to release The Biggest Loser-branded fitness devices, beginning with the launch of The Biggest Loser Vívofit daily activity tracker in early October.

All Biggest Loser contestants on the current season of the Shine America-produced series will be wearing The Biggest Loser Vívofit to set healthy goals, track their progress and stay accountable to their trainers.

The daily activity tracker automatically greets users with a personalized daily goal, tracks their progress and reminds them when it’s time to move. It shows steps, goal countdown, calories, distance and time of day.

Users can also wirelessly sync their Biggest Loser Vívofit with the Garmin Connect online fitness community to join challenges with other The Biggest Loser Vívofit users or start their own competitions with friends for virtual badges and added motivation.

The Biggest Loser Vívofit and a range of interchangeable bands will be available at NBCUniversal’s online store and various U.S. retailers.

“The Biggest Loser Vívofit brings together two iconic lifestyle brands,” says Cindy Chang, senior vice president of worldwide sales, Universal Partnerships & Licensing. “Garmin remains at the forefront in the wearable technology category, and this special Biggest Loser Vívofit offers consumers the same motivational tools as the contestants on the show, allowing them to create their own healthy habits and meet fitness goals at home.”

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