Big Wiggle Readies for 2015 Tour

On Thursday, Penguin Young Readers will kick off The Very Big Wiggle Tour, a month-long national campaign to celebrate Eric Carle’s The Very Hungry Caterpillar.  

April 6, 2018

Big Wiggle Readies for 2015 Tour

Beginning at The Reading Bug in San Carlos, Calif., a caterpillar costume character will travel across the country in a custom Volkswagen Bug on a route shaped like Carle’s iconic character.

The car will make more than 20 stops at libraries, independent bookstores and Barnes & Noble locations before arriving in Western Massachusetts the weekend of March 20, The Very Hungry Caterpillar Day.

On March 22, the car will be featured as part of the St. Patrick’s Day Parade in Holyoke, Mass., and end the day at The Eric Carle Museum of Picture Book Art in Amherst, Mass.

Fans can join in a countdown to The Very Hungry Caterpillar Day online, and the Joester Loria Group, the licensing agency that represents the Eric Carle brand, will sponsor a photo contest to accompany the tour. Fans at each event are encouraged to submit

photos on The World of Eric Carle Facebook page or tag the page in their posts. JLG will pick the best photo from each location, and the winner from each spot will receive a Very Big Wiggle prize of a toy, game or gift.


Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.