Beginning at The Reading Bug in San Carlos, Calif., a caterpillar costume character will travel across the country in a custom Volkswagen Bug on a route shaped like Carle’s iconic character.
The car will make more than 20 stops at libraries, independent bookstores and Barnes & Noble locations before arriving in Western Massachusetts the weekend of March 20, The Very Hungry Caterpillar Day.
On March 22, the car will be featured as part of the St. Patrick’s Day Parade in Holyoke, Mass., and end the day at The Eric Carle Museum of Picture Book Art in Amherst, Mass.
Fans can join in a countdown to The Very Hungry Caterpillar Day online, and the Joester Loria Group, the licensing agency that represents the Eric Carle brand, will sponsor a photo contest to accompany the tour. Fans at each event are encouraged to submit
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