Australian retailer to feature Monster Jam products, events.
The Big W Monster Jam promotion will feature exclusive Monster Jam-licensed merchandise, interactive store events and a national sweepstakes to get fans ready for the upcoming October 2015 Australia Monster Jam Tour.
From Sept. 23 to Oct. 14, Big W stores will carry a large assortment of officially licensed Monster Jam products including apparel (Caprice), accessories (Engelite), back-to-school (Licensing Essentials), bags (Caprice), bedding (Network Clothing), DVDs (Universal Pictures), footwear (Caprice), posters (Impact Rock) and toys (Mattel and New Bright).
Sydney and Melbourne Big W stores will also host Monster Jam truck displays in their parking lots, featuring two of the top Monster Jam competitors currently on tour–Son-uva Digger and Team Hot Wheels. Customers will have a chance to meet the drivers, get autographs and take photographs of the
Additionally, Big W customers who spend at least $20 on Monster Jam merchandise can enter for a chance to win a trip to the 2016 Monster Jam World Finals.
"Australia is currently the top performing territory for the international Monster Jam tour, and Australian Monster Jam fans are eager to bring that unforgettable live, family experience home with authentic licensed products," says Mark Abernethy, vice president, licensing and business development, Feld Motor Sports. "This exclusive retail promotion, developed for Monster Jam, the most popular monster truck brand in the world, and Big W, Australia's leading lifestyle value retailer, is unprecedented when it comes to cross-category and promotional support. It is designed to bring more Monster Jam access and excitement to our growing Australian fan base."
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