Full collection unveiled ahead of Bieber’s headline appearance at Pinkpop Festival in the Netherlands.
Justin Bieber, in partnership with Bravado, has released select products from his “Purpose The Stadium Tour” online.
The international rollout of the entire product collection also kicked off to coincide with the European leg of his tour.
Eight new styles from the recently released lookbook (including t-shirts, long-sleeved shirts, shorts and yoga pants) are now be available to purchase for the first time on PurposeTourMerch.com. Additional styles were also made available at three pop-ups across the Netherlands and Denmark last weekend.
The full “Purpose The Stadium Tour” collection was unveiled on Saturday, June 3, at the Pinkpop Festival in Landgraaf, Netherlands, ahead of Bieber’s headline appearance.