Bicycle Playing Cards Partners with Original Smiley Brand on Limited-Edition Bicycle Collector’s Deck

New Bicycle x Smiley Collector’s Edition playing cards are available now.

March 8, 2022

Smiley Brand

Playing card brand, Bicycle, has launched a Bicycle x Smiley Collector’s Edition. The commemorative decks are part of Smiley’s 50th anniversary takeover with Bicycle and other major brands incorporating the trademark “smile” image into established products. The limited-edition deck features the design created by graffiti artist, André Saraiva, who transformed Smiley’s original “Take the Time to Smile” campaign “Smiley” icon into the design for the new Bicycle playing card deck.

The capsule edition Bicycle x Smiley Collector’s Edition deck features a foldout image of the iconic “Smiley” and a unique number out of 9,999 limited-edition card decks. Bicycle x Smiley Collector’s Edition playing card decks will be available at select Nordstrom locations throughout the U.S. and at Nordstrom.com. The collectible Bicycle x Smiley Collector’s Edition decks will also be available at major retailers in Germany, Spain and France.

“As a leader in the playing card market, Bicycle continues to leverage

its platform to innovate and grow with strategic partnerships, like this one with the Original Smiley brand,” says Tricia Bouras, chief executive officer, USPCC. “Our partnership with Smiley demonstrates our leadership and commitment to providing new products to card players and collectors across the globe.”

“Smiley is the original brand for spreading happiness and positivity, which makes a partnership with Bicycle such a natural fit,” says Lori Heiss-Tiplady, senior vice president, toys and publishing, Smiley. “As the leading maker of playing cards in the world, this much-loved brand has also brought smiles to the faces of millions of people, providing them with many happy hours playing games with friends and family. Creating products that provide magical moments for people is something both Smiley and Bicycle are proud of, and this limited-edition set of playing cards created in honor of our 50th anniversary will encourage people to take the time to smile with its beautiful design and surprise Smiley paper engineering.”