Nelvana has partnered with Publics Group, Leomil Group and more to support the rebooted series in the region.
New licensing deals for the series include:
Publics Group for back-to-school;
D’Arpèje for wheeled sports;
Sun City SASU for apparel and gifts;
Les Livres du Dragon D’Or for publishing;
Leomil Group for footwear; and
Jeux Ravensburger for puzzles.
Additionally, Hasbro’s new line of tops will launch at all major retailers in the French market this fall. The toys will also include a digital component where players can scan their tops into the “Beyblade Burst” app to create a customized virtual collection of tops that they can use to battle with friends.
Sunrights also recently unveiled
two new licensees for the animated series in Italy.
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