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'Beyblade' Expands Across France

'Beyblade' Expands Across France
Sunrights, in partnership with Nelvana, has revealed a host of licensees in France for the animated series “Beyblade Burst.”

Nelvana has partnered with Publics Group, Leomil Group and more to support the rebooted series in the region.

Sunrights, in partnership with Nelvana, has revealed a host of licensees in France for the animated series “Beyblade Burst.”

New licensing deals for the series include:

  • Publics Group for back-to-school;
  • D’Arpèje for wheeled sports;
  • Sun City SASU for apparel and gifts;
  • Les Livres du Dragon D’Or for publishing;
  • Leomil Group for footwear; and
  • Jeux Ravensburger for puzzles.

Additionally, Hasbro’s new line of tops will launch at all major retailers in the French market this fall. The toys will also include a digital component where players can scan their tops into the “Beyblade Burst” app to create a customized virtual collection of tops that they can use to battle with friends.

Sunrights also recently unveiled two new licensees for the animated series in Italy.

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