'Beyblade' Expands Across France

Sunrights, in partnership with Nelvana, has revealed a host of licensees in France for the animated series “Beyblade Burst.”

April 6, 2018

1 Min Read

Nelvana has partnered with Publics Group, Leomil Group and more to support the rebooted series in the region.

Sunrights, in partnership with Nelvana, has revealed a host of licensees in France for the animated series “Beyblade Burst.”

New licensing deals for the series include:

  • Publics Group for back-to-school;

  • D’Arpèje for wheeled sports;

  • Sun City SASU for apparel and gifts;

  • Les Livres du Dragon D’Or for publishing;

  • Leomil Group for footwear; and

  • Jeux Ravensburger for puzzles.

Additionally, Hasbro’s new line of tops will launch at all major retailers in the French market this fall. The toys will also include a digital component where players can scan their tops into the “Beyblade Burst” app to create a customized virtual collection of tops that they can use to battle with friends.

Sunrights also recently unveiled two new licensees for the animated series in Italy.

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