The new campaign will offer fans access to new products, clips from new episodes, exclusive giveaways and more.

GLOBAL–Sunrights has launched “Gen Bey,” an online campaign created exclusively for fans of the animated series “Beyblade Burst.”

The new online campaign will allow fans to sign on to the official “Gen Bey” Facebook page to gain access to new product, sneak peeks, clips from upcoming episodes and exclusive giveaways. Fans will also be able to sign up for a monthly newsletter and more extras to follow, such as the Gen Bey Birthday Club and various sweepstakes.