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'Beyblade Burst' Customizes France Deals

'Beyblade Burst' Customizes France Deals

Sunrights, in partnership with Nelvana International, has entered into a series of agreements for its action property “Beyblade Burst” in France.

New partners include:

CTI for bedding;

Sun City for apparel;

Leomil for footwear;

and ATM for backpacks.

The new partners join a full roster of licensing partners that includes Hasbro as master toy, Panini for magazines and stickers, Livres du Dragon d’Or for publishing and activity books and more.

CTI and Sun City products will become available at French retailers in the fall, while Leomil and ATM goods will roll out during the back to school season.

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