Best of License Global Entertainment Interviews in 2024Best of License Global Entertainment Interviews in 2024

License Global rolled the dice with Wizards of the Coast in February and talked about 50 years of Dungeons & Dragons.

Tim Kilpin, president, toys, licensing and entertainment, Hasbro, spoke exclusively with Ben Roberts, content director, License Global to define the trends of 2024.

Read License Global's February 2024 issue.

In March, our special report looked at how Publishing is a hidden gem in licensing, with many opportunities to have a brand leap off the page and into your everyday life.

Our State of Play in Video Game Licensing report broke down a handful of the trends impacting gaming brands and outlined how intellectual properties and collaborations drive continued engagement in one of the world's most exciting and immersive mediums.

We looked at how CD Projekt Red became one of the most immersive brands in gaming.

We explored how Mattel's American Girl brand epitomizes what it means to surprise and delight fans through product and in-store.

Finally, we delved into the French licensing market to see what is trending in the region and how the Paris 2024 Olympic Games will impact brand licensing.

Read License Global's March 2024 issue.

Our May issue focused on Licensing Expo 2024. We had a special report on Movie and Streaming Brand Licensing Trends within it. The story explored the latest happenings at several of the biggest global studios, looked at what's trending in the sector, and highlighted some of the big movies and TV series on the horizon and the opportunities for licensed products they present.

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The report was split out by studio:

Our cover story helped "Minecraft" celebrate its 15th anniversary and readies for a 2025 movie launch. License Global explored what has made the brand successful in the licensed consumer product space.

Continuing the video game theme, Ivo Gerscovich, chief business and brand officer, "Sonic the Hedgehog," SEGA, talked about SEGA's latest and greatest.

We spoke with Jeremy Tucker, executive vice president, global chief marketing officer, Spin Master, to learn more about building brands and exploring new places to play.

We talked to Lara Ilie, vice president, FAST, AVOD, WildBrain, to understand how the changing entertainment landscape gives brands a wider range of touchpoints for fans and families.

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And Redibra, a boutique licensing agency, celebrated 60 years of business.

Read License Global's May 2024 issue.

In our August issue, Jamie Stevens spoke to License Global about how Sony Pictures Entertainment caters to a wide range of audiences through its properties and products.

The Transformation of Mobile Gaming was the focus of an interview with Supercell, which looked at the art of collaboration and the power of mobile.

Carla Silva provided the latest insights From King Features.

We caught up with Opry Entertainment about the Grand Ole Opry, which was gearing up for its 100th year, celebrating the iconic brand's country music legacy with a licensing rollout.

We went Back to School with Scholastic and industry veteran, Lynn Smith, to talk about marketing to today's kids.

Read License Global's August 2024 issue.

September's issue celebrated 25 years of Brand Licensing Europe.

Movies were central to the issue, with the cover story centering on Superman: A New Age of Super Hero. The story examined how iconic heroes, villains and fan-first strategies are forging a new future for Warner Bros. Discovery Global Consumer Products.

We also looked at how the 40th anniversary of the iconic Transformers brand has aided in Hasbro's success.

Related:Hasbro, TheSoul Partner for Transformers Stop-Motion Series

Xbox discussed the brand licensing strategies connecting iconic video game franchises with the world's most diverse fan base.

We spoke with Games Workshop following the launch of its latest gaming title, "Space Marine 2," about how the lore of Warhammer has built one of the most exciting, fan-driven brand adaptation, extension and licensing programs in modern times.

Spin Master highlighted its three creative centers: the building blocks of the company's continued upward trajectory and the cultivators of young imaginations.

Lisa Streff, senior vice president, licensing and brand development, Global Merchandising Services discussed the return of Oasis and the 50th anniversaries of Iron Maiden and Motörhead.

Françoise Guyonnet discussed The Copyrights Group’s rebrand and the “Paddington in Peru” movie.

We explored how brand extensions span numerous product and entertainment categories for Miraculous Corp.

We talked to CAA about how it is expanding its global gaming IP with 'Minecraft' and 'Stumble Guys.'

Read License Global's September 2024 issue.

Our December issue looked at 'Wicked,' a product campaign that defies gravity. Universal's Vince Klaseus discusses the gravity-defying program for the cinematic event of the year.

The Santaverse continues to expand with new characters and adventures, as The Elf on the Shelf is set to Turn 20.

Funko, a pop-culture mainstay, continued to grow its collectibles universe through its new video game, "Funko Fusion."

We examined how Original X Productions has transformed key properties into successful location-based experiences.

Peyo Company's The Smurfs built on its brand heritage through innovative collaborations aligning with its values.

As 2024 drew to a close, we looked back at some of the biggest trends and most popular stories this year in brand licensing.

We then predicted which toys would make their mark in 2025 and looked ahead to some of the Video Game Trends of 2025.

Read License Global's December 2024 issue.

Read more entertainment brand licensing news.

Watch: Ben Roberts, content director, License Global, talks with Andrew Carley, director, licensing, U.K., Europe and Asia, about how BBC has capitalized on "Bluey’s" success ...