"Ben and Holly" Deals Bring Total Licensees to 18

E1 Entertainment has appointed four new licensing partners for its "Ben and Holly's Little Kingdom," bringing the total number of U.K. licensees to 18.Wesco will feature Ben and Holly's Little Kingdom on children's watches, wall clocks, LED lant

April 6, 2018

E1 Entertainment has appointed four new licensing partners for its "Ben and Holly's Little Kingdom," bringing the total number of U.K. licensees to 18.

Wesco will feature Ben and Holly's Little Kingdom on children's watches, wall clocks, LED lanterns, color-changing mobiles, character-shaped string lights, bedroom accessories and gifts. Trademark Collections will launch bags and umbrellas, Gemma International will produce greeting cards and gift packaging and MV Sports will produce a range of leisure products and protection accessories. In addition, Rudolph Stein will make a range of Ben and Holly's Little Kingdom hair accessories and jewelry.

The show is currently the third-highest rated show on Nick Jr. Beginning in April, it will air on Five's Milkshake! Block, where it will soon receive a regular terrestrial broadcast.

"Ben and Holly's Little Kingdom" is broadcast to 68 countries worldwide and DVDs are planned for release by Universal Home Entertainment in Australia, New Zealand, South

Africa, Italy, France, Spain, Portugal, Mexico, Russia and the Middle East. A global licensing strategy is now taking shape with CPLG as merchandising agent in France and Merchantwise in Australia.

July sees the full licensed product range hitting stores nationwide, supported by marketing support from E1 and various licensing partners. E1 is now looking for merchandising partners covering accessories, arts and crafts, stationery and greetings, party products, toiletries, room décor, computer games, footwear, electronic learning and children's furniture.

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