Bellagio to Launch Licensing Program

Las Vegas’ Bellagio Resort & Casino has hired All-American Licensing & Management Group to develop a licensing program that will bring its collection of branded products to retailers across the U.S. 

The Bellagio Collection assortment will include bedding and bath products, furniture, lighting, jewelry and apparel inspired by the luxurious Bellagio experience.

“We are pleased to partner with the expert team at AALMG to bring some of the elements that make Bellagio so special and unique to people around the country,” says Randy Morton, president and chief operating officer, Bellagio.

AALMG also represents the Mandalay Bay Resort & Casino, which like the Bellagio is part of MGM Resorts.

“We are very excited to continue our relationship with the MGM Resorts properties by representing this prestigious hotel,” says Reed Nettles, partner, AALMG. “Our strategy is to focus on the best of the best-in-class manufacturers to capture the essence of Bellagio in developing a branded merchandise program that transcends beauty, class and luxury.”