The new interactive experience features “Sesame Street” characters and will address social learning gaps created by the pandemic.

License Global

September 27, 2022

2 Min Read
Elmo, Abby Cadabby and Rosita as featured in the "Learn with Sesame" app.
Elmo, Abby Cadabby and Rosita as featured in the "Learn with Sesame" app.Sesame Workshop

BEGiN, the company behind early learning programs HOMER, codeSpark Academy, Little Passports and KidPass, and Sesame Workshop, the non-profit educational organization that produces "Sesame Street," have announced the launch of "Learn with Sesame."  

The new app is the first offering to come out of the partnership and uses Sesame Workshop's educational approach alongside BEGiN's four-step learning framework, The BEGiN Method, which builds confidence, promotes problem-solving and fosters a lifelong love of learning. "Learn with Sesame," featuring the characters from "Sesame Street," offers social-emotional learning and academic skill development with a research-based framework. Through interactive games, stories, videos, and songs, the app provides kids from ages 2-5 opportunities to navigate everyday challenges and emotions as they explore foundational concepts such as numbers, colors, shapes and more. 

"Learn with Sesame" aims to help families with everyday challenges and feelings  that come with a new school year. The app has kid-friendly navigation that encourages critical thinking, promotes independence, and develops problem-solving skills.  

"At BEGiN, we recognize routines are critical for early learners," says Neal Shenoy, chief executive officer, co-founder, BEGiN. "The pandemic created an inconsistent learning environment, and shutdowns disrupted 1.6 billion students' education worldwide at its peak. Left unaddressed, this situation could result in long-term learning deficiencies and delays in key developmental milestones. We're excited to partner with our friends at Sesame Workshop and go to market with a new offering that addresses the gap in social-emotional learning and teaches problem-solving skills to children navigating new experiences. Giving parents and families the tools to help their kids harness the complexities of emotions is at the core of our brand and the launch. We will continue to create products that fit the needs of today and tomorrow's parents."  

Related:Sesame Workshop and HiHo Kids Collab on YouTube Series

"Young children are managing big feelings and everyday ups and downs," says Steve Youngwood, chief executive officer, Sesame Workshop. "Because Sesame Workshop has always understood the importance of social-emotional learning to help kids succeed in school and in life, we're continuing to deepen our focus on the emotional health and well-being of the whole child. Two years ago, we began a strategic partnership with BEGiN to support their growth and give young children the best possible start at a critical time of their learning and development. 'Learn with Sesame' combines BEGiN's proven framework with the educational approach and heart parents have come to expect from the makers of 'Sesame Street.'" 

Related:Sesame Workshop Names New Shows, Collabs

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