The deal will extend the Skullcandy audio brand into outdoor goods and accessories, among other categories.

License Global

January 18, 2022

1 Min Read
Models wearing Skullcandy in-ear hadphones

Audio brand Skullcandy has selected global licensing agency Beanstalk to extend its intellectual property into product categories including audio equipment, consumer electronics, sport and outdoor goods and accessories, apparel, collaborations and experiences.  

Beanstalk will leverage the distinct aesthetic of the Skullcandy brand to further extend its unique voice, style and purpose.  

“We are truly excited to be partnering with an adventurous and inclusive brand as Skullcandy,” says Allison Ames, president and chief executive officer, Beanstalk. “It has all of the right ingredients for successful brand extensions. It’s accessible and doing great things in the tech space. It’s diverse and progressive. It understands its audience and in a sea of sameness, Skullcandy stands out from the crowd. This provides us with a wonderful opportunity to create a licensing program that speaks to Skullcandy’s fans’ lifestyles, interests and values.”  

“We know our fans are looking to engage more deeply with our brand across more categories of product,” says Jessica Klodnicki, chief marketing officer, Skullcandy. “We are thrilled to partner with Beanstalk to help us explore and extend into new lines of business that will further illustrate the Skullcandy brand.” 


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License Global

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