Beanstalk will leverage the distinct aesthetic of the Skullcandy brand to further extend its unique voice, style and purpose.
“We are truly excited to be partnering with an adventurous and inclusive brand as Skullcandy,” says Allison Ames, president and chief executive officer, Beanstalk. “It has all of the right ingredients for successful brand extensions. It’s accessible and doing great things in the tech space. It’s diverse and progressive. It understands its audience and in a sea of sameness, Skullcandy stands out from the crowd. This provides us with a wonderful opportunity to create a licensing program that speaks to Skullcandy’s fans’ lifestyles, interests and values.”
“We know our fans are looking to engage more deeply
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