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April 6, 2018
Beanstalk has signed on to represent HGTV interior designer Genevieve Gorder for licensing.
Gorder has recently starred in HGTV’s “Dear Genevieve,” “HGTV Star, A Hero’s Welcome Home,” and also hosts the network’s “White House Christmas Special.” Her newest series, “Genevieve’s Renovation,” premiered on HGTV in July and followed Gorder as she renovates her own New York City apartment.
“We are really thrilled to be chosen by Genevieve to help bring her design vision to life, engaging with both her loyal fans as well as new consumers,” says Allison Ames, president, Beanstalk. “As one of America’s favorite interior designers, Genevieve has a distinctive design sensibility that can be easily leveraged to create products for the home. She has such a soulful and engaging personality and she’s an urban mom, all of which make her incredibly relatable.”
Beanstalk plans to bring Gorder’s design point-of-view to adult and juvenile home décor products.
“Designing your home is much more than just creating a new aesthetic,” says Gorder. “It’s about translating soul. How do you make soul visual and tangible? This is the question I must answer through my collection. Design has such an incredible impact on our moods and the ways we behave and live. I am confident that Beanstalk’s unparalleled experience in the home space will continue to bring my vision to life at retail and allow consumers to understand how powerful even small updates to their space can be.”
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