Licensing agency adds popular leader to its roster of legacy clients.

The Estate of Mahatma Gandhi has appointed Beanstalk to represent the late political leader for advertising, media campaigns and long-term brand associations.

“As one of the most revered leaders in history, Mahatma Gandhi’s legacy of non-violent resistance inspired civil rights leaders throughout the world,” says Allison Ames, president and chief executive officer, Beanstalk. “We are honored to work with Arun Gandhi and represent his grandfather’s legacy.”

Gandhi is considered one of the greatest spiritual and political leaders of all time. By practicing non-violent civil disobedience, he led the Indian independence movement that gained the country freedom from British rule.