Licensing agency’s Icon Representation unit adds to its client lineup.
“We feel privileged to work with the Bruce Lee family, who take great care to preserve and share his philosophical teachings and entertainment legacy,” says Martin Cribbs, vice president, brand management, Icon Representation, Beanstalk. “Today, Bruce Lee’s social media imprint rivals the biggest pop music and movie stars in the world with tens of millions of fans–80 percent of whom are in the most coveted 12- to 34-year-old demographic.”
Lee is known for creating a new martial art called Jeet Kune Do that incorporated mind, body and spirit. As an actor, Lee’s movie stardom helped elevate and redefine the perception of Asian Americans. Today, his legacy continues to inspire people across the globe.
“We look forward to working with Beanstalk to spread my father’s message of mastery, hope and action across the
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.