Pizza Hut, Panasonic, Northern Rail and more are on board to promote Sony Pictures’ summer blockbuster.
, in theaters now, with U.K. activity supported by Brand & Deliver.
New campaign activity for the brand, which will run throughout the summer, includes:
branding on Pizza Hut boxes and box toppers;
On-pack promotions with Panasonic, including a retail partnership with Waitrose;
Cinema, out-of-home, print and digital video promotion by Dell, with paid social and retail support at retailers John Lewis, Curry’s and PC World;
Posters across Northern Rail stationers; and
Print, digital display and retail promotion through loudspeaker manufacturer KEF.
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