Brand & Deliver has teamed with Dunkin’ Donuts, Minicabit, Northern Rail and South West Trains to support the release of Ghostbusters on DVD and Blu-ray.
The partnership campaign, running until the end of November, will see Ghostbusters-themed donuts at Dunkin’ Donuts locations in the U.K. Meanwhile, Northern Rail is offering a trip to New York via station posters and social media campaigns.
Additionally, South West Trains’ digital channels will host a competition microsite, giving consumers the chance to win a Sony TV, home theater system and Ghostbusters box sets.
Finally, during a Halloween activation, Minicabit customers were offered the chance to be picked up in the Ghostbusters Ecto-1 vehicle in place of their usual cab booking.