Brand & Deliver has created a new brand partnership campaign to promote the U.K. release of Sony Pictures' Halloween film Hotel Transylvania 2 on Oct. 16.

The campaign brings together brand partners–Fruittella, Cadbury Biscuits and River Island–secured by B&D to complement Sony’s existing campaigns with Hotels.com and Subway.

Each partner will promote a competition mechanism such as the chance to win a family holiday to Transylvania, Sony electronics equipment and goody bags.