Twynam will oversee the brand and marketing strategy for numerous departments.

EUROPE–BBC Worldwide has promoted Nancy Twynam to serve as the marketing director across all BBC Worldwide U.K.

In her new role, Twynam will oversee the brand and marketing strategy of BBC Worldwide’s TV sales, consumer products, publishing and live events businesses. Most recently, Twynam served as the marketing director for consumer products in the U.K. region at BBC Worldwide.

“Nancy came into the consumer products team two years ago and has transformed the way we market products and services in the U.K.,” says Andrew Moultrie, U.K. director, consumer products, publishing and web properties, BBC Worldwide. “Under Nancy’s pupilage, the marketing team has truly blossomed with productivity increasing, creativity growing and BBC Worldwide’s influence spreading.”