BBC Ties Up 'Hey Duggee' Softlines

EUROPE–BBC Worldwide has partnered with a range of U.K. softlines partners to create an array of new products for the preschool series “Hey Duggee.”

April 6, 2018

VMC, Trade Mark Collections, Roy Lowe and William Lamb will release new fashion accessories and more for the popular preschool series.


New partners include VMC for “Hey Duggee” accessories such as hats, gloves and scarves, as well as dress up items; Trade Mark Collections for branded backpacks and umbrellas; Roy Lowe & Sons for socks; and William Lamb for footwear, including slippers and wellington boots.

“Working with best in class partners, we have been able to create an exciting and innovative range for ‘Hey Duggee’ that is fun and engaging, and does well at retail,” says Anita Majhu, licensing manger, softlines, BBC Worldwide.” We are thrilled to add new expert partners to our ‘Hey Duggee’ portfolio, who will deliver a raft of further exciting product for ‘Hey Duggee’ fans to enjoy.”

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