Incopro is on board to enforce IP rights and address concerns from licensees of BBC’s most popular brands.
EUROPE–BBC Worldwide has joined forces with Incopro, an online brand protection company, to combat the online sales of unlicensed merchandise for its commercial brands.
Through its proprietary technology platform, Incopro is able to scan online marketplaces, websites and social media platforms–as well as paid searches, app stores and 3D printing–to gain insights for its team of analysts and legal experts, which seek to enforce IP rights and address concerns from licensees.
“Working with our licensed merchandisers to protect their products is very important to us,” says Rikesh Desai, licensing and gaming director, BBC Worldwide. “We are extremely proud of our great brands, and the huge support and fan base they inspire worldwide. Our work with Incopro means that we can make sure fans get the best consumer products to extend their enjoyment of their favorite shows.”