With the U.K. on a gradual roadmap out of lockdown, “Hey Duggee” has teased an official fitness collaboration with Joe Wicks.

License Global

March 2, 2021

1 Min Read
Eu71A39WYAIQFxz (1).jpeg

Joe Wicks – also known as The Body Coach – became a lockdown star in 2020 with his regular, free physical education lessons on YouTube in the U.K. After returning for new free PE lessons in January 2021, and breaking records with more than a million live streams for one episode, The Body Coach is taking his unique brand of kids' wellbeing to new heights. 

Teased on the official “Hey Duggee” Twitter feed, the beloved dog and his team of squirrels are joining Joe Wicks for a collaborative workout. What that looks like has yet to be confirmed, but the announcement comes at a time of huge importance for both physical fitness and child wellbeing.  







About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like