BBC Studios Expands North America Licensing Program for ‘Bluey’

Twelve companies will introduce “Bluey” products in the U.S. and Canada.
License Global

October 24, 2022

Scene from “Bluey.”
Scene from “Bluey.” BBC Studios

BBC Studios

, distributor and licensor for the animation series, “


,” is expanding its licensing partners in the U.S. and Canada. The announcement comes in the lead-up to the

new Bluey giant character balloon

debuting at the 2022 Macy’s Thanksgiving Day Parade. 

Bendon, Little Kids, Megatoys, Point Zero, PTI, Springs Creative, Sun-Staches, Swimways, Tin Box Company and Unique join the merchandise program based on the series available on Disney Channel, Disney Junior and Disney+. Also part of the new program are Ground Up, which announced its

partnership with BBC Studios

and “Bluey” in September, while Spirit Halloween unveiled its

“Bluey” costumes

earlier this month.  

The newest category-leading companies to join the program will begin rolling out new products across the U.S. and Canada this fall and in 2023.  

“Fans can’t get enough of ‘Bluey,’ on screen and off, and we’re delighted to be able to work with such amazing partners who love the brand and are committed to capturing its warmth,

humor and creativity in their products in an even wider range of categories,” says Suzy Raia, senior vice president, consumer products and business development, BBC Studios Americas. “These new licensees will help extend the ‘Bluey’ experience to kids and families far and wide in exciting and playful new ways.” 

Among the companies to introduce “Bluey” products in North America are: 

  • Bendon: Imagine ink coloring books in the U.S. and Canada. 

    • Ground Up:

      Footwear in the U.S

      • Little Kids: Bubbles and outdoor toys in the U.S. 

        • Megatoys: Seasonal gift sets including toys, stationery and confectionaries in the U.S. 

          • Point Zero (Arctic Squad): Kids swimwear and outerwear launching in Canada via Nelvana. 

            • PTI: Easter baskets and carriers, Halloween carriers and safety products in the U.S. 

                • Springs Creative: Craft fabric in the U.S. 

                  • Sun-Staches: Children’s novelty and traditional sunglasses, blue light glasses and sunglass cases in the U.S. 

                    • Swimways: Pool toys, floats and swim gear in the U.S. 

                      • Tin Box Company: Decorative tins including lunch boxes and storage canisters in the U.S. 

                        • Unique: Party accessories, games and favors in the U.S. and in Canada via Nelvana. 

                          “Bluey’s” first live stage show, “

                          Bluey’s Big Play The Stage Show,"

                          is coming to theaters across the U.S. and will debut in November at Hulu Theater at Madison Square Garden in New York City. The show is a new theatrical adaptation of the TV series featuring puppets with an original story by Joe Brumm and new music by “Bluey” composer, Joff Bush. For tickets, go to for more information. 

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