Popular science fiction series will expand into such categories as men’s health, daywear and food.
BBC Worldwide has teamed up with three new licensees–Kokomo Studio, Brand Alliance and Finsbury Foods–to create new merchandise for the television series “Doctor Who.”
Kokomo Studio is on board to develop a branded line of men’s health and skincare gifting products, which will include shower gels, soaps and shampoos. The collection is set to hit stores in 2018.
Brand Alliance has signed a three-year deal for “Doctor Who” daywear. The initial range will include t-shirts and leisurewear and will feature artwork from the current series, classic “Doctor Who” and the wider “Doctor Who” universe. The first range is set to debut for the fall/winter 2017 season.
Finally, Finsbury Foods is creating a “Doctor Who” celebration cake, which will be a 3D version of the Tardis, for fall/winter 2017.
“It’s a really exciting year to be representing the ‘Doctor Who’ brand at Vegas,” says Rikesh Desai, licensing director, merchandise and gaming, BBC Worldwide. “With the latest series on air in the U.K. at the moment, it is great to see licensees consistently supporting the brand, as well as new partners coming into the fold.”