BBC Extends 'Something Special' Master Toy

EUROPE–BBC Worldwide has renewed its master toy agreement with Golden Bear for the CBeebies series “Something Special” in the U.K. and Ireland.

April 6, 2018

BBC Extends 'Something Special' Master Toy

Golden Bear will continue to produce toys, games and more based on the preschool series’ popular character Mr. Tumble.


Most recently, Golden Bear refreshed and re-designed its “Something Special” offering under the new banner of “Mr. Tumble Something Special.” Latest additions to the toy line include a Sing Along with Mr. Tumble and Large Talking Mr. Tumble, which will be released this fall/winter.

Other “Mr. Tumble Something Special” product lines by Golden Bear include a Pick ‘n’ Match Pairs Game, Mr. Tumble's Textured Spotty Bag and Mr. Tumble’s Skittles Set.

“We are delighted to extend our commitment to ‘Something Special,’” says Barry Hughes, commercial director, Golden Bear. “We share the BBC’s passion about the program and the entertainment, learning and inclusiveness it delivers to preschoolers and kids of all ages and abilities. The show consistently reaches more children than any other program in the U.K. and the toy range has become an evergreen within preschool

licensees. We are looking forward to bringing many more Mr. Tumble toys to the market in the forthcoming years.”

“Something Special” follows children’s entertainer Justin Fletcher and his friend Mr. Tumble has they help children learn how to communicate and develop language skills in variety of fun ways. The 11th season of “Something Special” is currently in production and is expected to air later this year.

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