Dreamtex will release a branded collection of bedding, towels and pillows.

EUROPE–BBC Worldwide has signed on a new home textiles partner, Dreamtex, for the preschool series “Hey Duggee.”

Under the terms of the deal, Dreamtex will develop an assortment of home textiles including bedding, towels and pillows. The new product line is expected to hit retail in spring 2018.

“BBC Worldwide is delighted to be partnering with Dreamtex,” says Anna McArdle, licensing executive, BBC Worldwide. “Excitement and demand for ‘Hey Duggee’ products are really building and we are thrilled to be able to add Dreamtex to our ‘Hey Duggee’ portfolio.”