New partnerships will bring the preschool brand to confectionery, homewares and live events.
First, MacDonald Imports will create a “Hey Duggee” children’s dinnerware and infant feeding range that includes plates, bowls and tumblers. The collection is slated to launch in Australia later this year.
Meanwhile, Kinnerton Confectionery will release a line of branded seasonal products in Australia. The confectionery range will hit retailers in time for Christmas 2017.
Finally, live event producer The Entertainment Store will host non-ticketed character appearances at retail and special events throughout the region.
Additionally, Jasnor will continue to distribute “Hey Duggee” soft toys, character figurines and play sets in the region, with books published through Penguin Random House.
“With its colorful and loveable characters and engaging, entertaining stories, ‘Hey Duggee’ has proven to be a global hit with kids and adults alike,” says Brigid Roberts,
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