Bazooka Promotes DWA’s Dragon 2

DreamWorks Animation has teamed with Bazooka Candy Brands for a limited edition candy line and multi-platform merchandising program to support How To Train Your Dragon 2, which hit theaters in the U.S. Friday.

The campaign includes a limited edition Dragon Berry tie-in flavor and themed wrapping for Bazooka Candy Brands’ Jumbo Push Pop, Juicy Drop Pop, Baby Bottle Pop and Ring Pop candies.

To support its retail initiatives, Bazooka has also created an interactive How to Train Your Dragon 2 online experience, featuring original dragon games and activities at The Topps Company is also releasing limited edition trading cards; each pack contains a special code that gives players an edge in the Candymania Dragon 2 game.