Batman v Superman Opens Strong

Batman v Superman: Dawn of Justice brought in a worldwide box office total of $424.1 million and $166.1 million in North America, setting records both domestically and abroad when it opened globally Easter weekend.

April 6, 2018

Batman v Superman Opens Strong

DC Entertainment movie sets box office records despite poor reviews.

Warner Bros. Pictures’

Batman v Superman: Dawn of Justice

brought in a worldwide box office total of $424.1 million and $166.1 million in North America, according to

The Hollywood Reporter

, setting records both domestically and abroad when it opened globally Easter weekend.

The superhero film marked Warner Bros. Pictures' second-biggest opening weekend ever, just behind

Harry Potter and the Deathly Hallows Part 2

, which brought in $169 in the U.S. on its opening weekend in 2011.

The number gives the film the title of No. 7 opening of all time and the No. 4 superhero film behind Marvel’s

The Avengers, Avengers: Age of Ultron

and

Iron Man 3

, not accounting for inflation,

according to

The Hollywood Reporter

.

Meanwhile, overseas, the film was the No. 1 superhero adaptation of all time and the fourth biggest film for any title,

according to

The Hollywood Reporter

.

“We are thrilled with the phenomenal numbers for

Batman v Superman

, which has broken records both in the U.S. and around the world,”

says Veronika Kwan Vandenberg, president, worldwide distribution, Warner Bros. Pictures. “The results are a testament to the enduring popularity of these superheroes and to the dedicated filmmakers and talented cast. Our excellent date allows us to take advantage of the spring holidays with a five-week window until the next superhero film. Based on the strong word of mouth by fans, we can look forward to a long and prosperous run.”

Despite the film’s box office success,

Batman v Superman

garnered less than perfect reviews including a 29 percent critic approval score and 73 percent audience approval score on

Rotten Tomatoes

, as well as a 44/100 on

Metacritic

.

However, according to

The Hollywood Reporter

, the

film still garnered box office success because of five key factors

:

  • The film marks the first time Batman and Superman have appeared on the big screen together (and the film debut of Wonder Woman)

    • The movie opened everywhere at the same time, including in China.

      • The number of “fanboys” in attendance–according to exit polls reported by

        THR

        , more than 66 percent of ticket buyers were male and 63 percent of the audience was between the ages of 18 and 34.

        • Big event titles–According to

          THR,

          with the release of other top brands such as

          Jurassic World, Star Wars

          and

          Deadpool

          , it appears people are getting into a habit of turning out for big event titles.

          • The release date–

            THR

            reports that

            Batman v Superman

            was initially supposed to open on May 6, but was moved to avoid competition with

            Captain America: Civil War

            and to capitalize on the Easter holiday weekend.

            In addition to the movie’s international success,

            Batman v Superman

            is also

            supported by a massive, international consumers products program

            . Warner Bros. Consumer Products, in partnership with DC Entertainment, have tapped licensees such as Mattel, LEGO, Rubie’s Costume Company, Scholastic, Bioworld, Sakar International, Under Armour and many more.

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