WarnerMedia and Singapore Tourism Board team up on Batman experience.

License Global

February 25, 2022

1 Min Read

WarnerMedia has unveiled a pop-up experience called “The Batman: Unmask The Truth” in the heart of Singapore’s shopping district on Orchard Road. 

“With the support of Singapore Tourism Board and other local partners, this high-profile Batman-themed attraction will build excitement for fans of this iconic international superhero before they watch one of this year’s biggest DC blockbusters,” says Vikram Sharma, head, consumer products, advertising and partnerships, WarnerMedia India, Southeast Asia and Korea. 

Running for the next two weeks, superhero fans in the region can visit the interactive event, which was made possible with the support of Singapore Tourism Board and local partners XM Studios, Secretlab and Shopee, in addition to global partners LEGO, Spinmaster and McFarlane. 

“We are excited by this innovative partnership with WarnerMedia,” says Serene Tan, director, retail and dining, Singapore Tourism Board. “Bringing ‘The Batman’ to Orchard Road adds to its buzz and vibrancy and is part of our strategy to develop the precinct as a differentiated lifestyle destination with events and experiences beyond retail.” 

Timed to run alongside the theatrical launch of “The Batman,” the attraction will be open daily from Feb. 25 to March 13. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like