Basic Fun Appoints Craig Leaf as New President

“I am very excited to join Basic Fun! and partner with such a talented and dedicated team, as we continue building the business together,” says Craig Leaf, president, Basic Fun!. “With a portfolio of iconic brands and innovative company IP, there is an incredibly strong foundation as we accelerate growth in a dynamic industry and I’m very energized about the opportunities ahead.” 

Leaf comes to Basic Fun! with years of experience in consumer products, beginning in strategic sales, marketing and management at Hallmark Cards. He then spent 19 years with Amscan

“I couldn’t be happier to welcome such a highly respected, experienced and well-liked executive to Basic Fun!,” says Jay Foreman, chief executive officer, Basic Fun!. “Craig will allow me to focus more directly on product and new business development. Passing through the last four years – from the demise of Toys R Us, through the gyrations of the trade wars, continuing to deal with COVID, and now the ongoing supply chain crisis – has not been easy. Through it all, Basic Fun! has been able to grow and bloom, and now we are poised for controlled expansion. Craig will be an important part of that growth going forward.”