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Barbie Stars in Verizon’s Holiday Campaign
Verizon and Barbie team up to turn the DreamHouse into the StreamHouse, powered by Verizon Home Internet.
3 Min Read
Verizon's holiday campaign staring Barbie.Mattel
Verizon and Mattel’s Barbie have announced their first-ever collaboration featuring Barbie as the star of Verizon’s holiday campaign this year. The partnership includes a real-life Verizon Barbie StreamHouse experience in NYC, special content, merch, giveaways and more. With Barbie “Malibu” Roberts, Barbie “Brooklyn” Roberts, Ken and all of their friends at the forefront of Verizon’s 360 marketing campaign — across digital, TV, social media and outdoor billboards — fans will see the iconic, instantly recognizable Barbie DreamHouse turn into a Barbie StreamHouse powered by Verizon.
“We couldn't be more thrilled to have Barbie partner with Verizon to take center stage in their Barbie StreamHouse holiday campaign, showcasing Barbie's talent, influence and multi-generational appeal in a fresh way,” says Mahta Eghbali, vice president, strategic alliances and global partnerships, Mattel. “What makes this partnership truly special is Verizon's dedication to authenticity, capturing the spirit of Barbie herself, from every line of dialogue to every detail in the set and dolls, and even the real-life activation to come next month. We're excited for fans everywhere to experience the excitement, energy and joy of the Barbie StreamHouse this holiday season."
The campaign's centerpiece, the Barbie StreamHouse, captures all the ways Verizon Home Internet powers every corner of Barbie’s home and every room – including gaming, connected home devices and exclusive savings through Verizon’s myPlan. A life-sized replica of the Barbie DreamHouse transformed into the Barbie StreamHouse will pop up in New York City as a destination for families to visit this holiday season from Dec. 12-15. Guests can enjoy a variety of activities when visiting, including:
An interactive experience designed to be shared: Attendees will be guided through the house via a mobile experience hosted by Barbie with holiday photo opportunities, interactive games, surprises, giveaways and more.
Exclusive merchandise: Some Verizon customers who attend the pop-up will have the opportunity to score exclusive merch, T-shirts, customized phone cases and more.
The best holiday gifts inspiration: Visitors can tackle their dream holiday list with a virtual shopping experience featuring the hottest holiday gifts from Barbie and Verizon, including the Barbie Phone, Verizon’s Gizmo Watch and more.
“The holiday season is an incredibly special time for Verizon and our customers, and we wanted to do something big, entertaining and first-of-its-kind,” says Leslie Berland, executive vice president, chief marketing officer, Verizon. “With Barbie, we found the perfect partner to turn ‘dreamy’ into ‘streamy’ through a campaign sure to captivate and delight families and fans everywhere. The Barbie StreamHouse brings to life the magic of Barbie and friends, powered by Verizon Home Internet and all the ways our customers live and play. We can’t wait to host everyone and experience the world of Verizon and Barbie like never before.”
“When Verizon tapped Barbie to bring her signature star power and cultural cachet to their holiday campaign, we both saw the perfect opportunity to create something extraordinary for our fans that spans generations,” says Lisa McKnight, executive vice president, chief brand officer, Mattel. “Bringing this landmark partnership to life through compelling content and a life-size Barbie StreamHouse, inviting fans to step into the collaborative world of Barbie and Verizon, represents our shared passion for engaging our audiences in unexpected ways.”
Additionally, in partnership with the Barbie Dream Gap Project and Girls, Inc., Verizon and Mattel will host 100 students for a unique StreamHouse experience. The experience will include a behind-the-scenes look at Verizon tech and holiday play kits with Barbie toys and merchandise. Nearby Verizon Innovative Learning students are also invited to enjoy the StreamHouse and tech-infused learning activities.
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Dec 2, 2024
